The campagne that features fashion bloggers Sylvia Haghjoo, Patricia Manfield and one of my very favourite, Gala Gonzalez was shot by Berlin based street style photographer Sandra Semburg and Nima Benati just two days prior to the launch right here in Berlin at one of my secret hotspots I’ve recently taken lots of outfit pictures at. Have you guessed? Yes, it’s the Museumsinsel. The campagne looks amazing and it’s great to see the fusion between a designer label, fashion bloggers and a street style photographer. This campagne is the perfect example of the rising influence of fashion bloggers. Bloggers are the new models, new It girls, new faces and as the latter the new ambassadors.
Our passion for fashion and our following allows us to be taken serious in the fashion industry and end up on posters and displays in stores. No wonder Patricia Manfield, Sylvia Haghoo and Gala Gonzalez were asked to bring a little girl power to the campagne. Besides the street style flair shots there are also classic fashion posters for the campagne that also features the three lovely bloggers.
As for the collection itself, I’m totally into it. The glamourous pieces are perfect for the upcoming festive season. I’m thinking the black silk top and golden skirt for a christmas party with family and friends where as the golden suit is perfect for a high class new years eve party. The collection definitely screams glamour.
During the night of the launch we had the chance to get our make up done by Miriam Jacks from Jacks Beauty Department and get a temporary goldenized tattoo. As I entered the store I was immediately met by a set of mannequins right in the center of the store dressed in the Patrizia Pepe Goldenized collection and huge interactive displays showing the campagne shots of Gala, Patricia and Sylvia.
The girls themselves, the stars of the campagne, we’re present during the launch at the Patrizia Pepe store, all dressed in an outfit of their liking from the capsule collection. Sylvia’s choice of outfit was my personal favourite while Patricia graciously in the floor length gown that was a complete dream. Gala, sadly, was missing in action. But Patrizia, creative director of Patrizia Pepe, also was present and took her time to chat with her guests.
Dress I Kleid: New Yorker
Jacket I Jacke: Zara
Belt I Gürtel: H&M
Shoes I Schuhe: THANKS TO GOEX
Necklace I Kette: H&M
Fur Vest I Fellweste: THANKS TO Adidas NEO
I had to chance to meet her and share a few words. Patrizia doesn’t have a favourite fashion blog in general but she did choose Gala Gonzalez, Sylvia Hahgjoo and Patrica Manfield herself. She told me that she’s been working in the fashion industry for more than 20 years and is a big fan of Berlin city as it is definitely a great place for young creatives and artists to live in and unfold themselves.
I had a great evening with my girl Caro and was super happy to see my friend Francesca again, whom I haven’t seen in ages. She too was dressed in Patrizia Pepe and looked super gorgeous as always. It’s that Italian magic, that glamour they bring with themselves.
Love Lois xxx