L.A. WITH ADIDAS NEO: A DAY ON SET

Adidas Neo Maxwell Runko fall campaign shoot Los Angeles lisforlois

Ok so when I came home from my Abifahrt I got a mail from Adidas Neo saying I won the Neo Style Challenge. My reaction: Hold on so this was an actual competition? With a prize. And I won? Wait.. did somebody say L.A.?? NOWAY!
What did I miss? When I first got to mail to participate in the Neo challenge I thought, “Why not?”. I already had a clear idea of what I wanted to do before I even knew what the clothes looked like that I was going to style, plus it sounded like a fun project. I honestly thought that being a “stylist for a day” was their fancy way of terming me styling my friends. That was me being a “stylist for day”, right? Somehow I missed this was an actual competition with the price being 3 days in L.A. assisting styling the new Adidas NEO campaign. You can imagine how surprised and happy I was!

Adidas Neo Lois Opoku fall campaign shoot Los Angeles lisforlois
Adidas Neo Anna Roth Milner Maxwell Runko fall campaign shoot Los Angeles lisforlois

But daaaaammmnn! I was going to L.A.
And I was actually going to help style on set during an actual photo shoot.
The Fall campaign actually.
Which you’ll be seeing from now on.

Adidas Neo Jessey Stevens fall campaign shoot Los Angeles lisforlois
Adidas Neo Maxwell Runko fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Kalysse Anthony Julian Stahler Gabbi Pascua fall campaign shoot Los Angeles lisforlois
Here I was at the set in L.A. The whole team gathered in the morning and we drove out to a studio space just a bit outside of Downtown L.A. I was warmly welcomed by everyone on set. And then work started.
It was a hot day and we were shooting the Fall campaign. I felt sorry for the models! Haha! But that is how it is in Fashion – you shoot the campaign half a year before it comes out which means summer for A/W campaigns.

Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
My main task on set was to help Anna Roth Milner, the stylist, with choosing of the accessories to finalize the looks. So much jewelry to pick from. Small necklaces, big hoops, statement jewelry, simple pieces.. all of it there. But when accessorizing we had to make sure they didn’t divert the attention from the clothes. I helped set up Anna’s accessory table, hot ironed (I need such a machine in my life! Goodbye to creases!) the clothes and got them ready for the shoot and helped Anna’s assistant with organizing the clothes, packing in and packing out and got the models ready.

Adidas Neo Danielle Decker Shannon O'Connor fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Shannon O'connor fall campaign shoot Los Angeles lisforlois
Adidas Neo maxwell runko fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Maxwell Runko fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo maxwell Runko fall campaign shoot Los Angeles lisforlois
Adidas Neo Anna Roth Milner Danielle Decker fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Anna Roth Milner fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Jessey Stevens Maxwell Runko fall campaign shoot Los Angeles lisforlois
Adidas Neo Alisa Torres fall campaign shoot Los Angeles lisforlois
Adidas Neo Anna roth milner shannon o'connor fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Anna Roth Milner Maxwell Runko fall campaign shoot Los Angeles lisforlois
Adidas Neo Mike Henry fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Chloe Blanchard Los Angeles  lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Jessey Stevens fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Kimberly Wallengren Toni Smithfall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Maxwell Runko Julian Stahler fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois

But I was more than that. I kinda turned into an all round insider on set. I was allowed to go everywhere, watch as the models were being shot, follow the photographer around, peek inside the booth where I could see real time previews of what the images looked like on computer, sit in in a private meeting of the of the leaders discussing changes and dilemmas (well ok we were sitting at the lunch table in the open studio but we did channel the ‘you can’t sit with us!’ attitude #BossOnly), help Anna, watch Danielle apply make up while I still had the chance to chat to everyone and ask questions about anything I was dying to know while I had the chance to capture every moment with my own camera.

Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Alexa Reynen fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
I even got my own cheat sheet known as the ‘shotlist’ with all the looks that had to be shot, products that we’re going to be used, who was going to model which look, each and every person on set, their tasks and a page with the drill on who is who.
It’s all very organized.
However the atmosphere on set was so easy going I sometimes forgot that this was all hard work we were accomplishing. Everyone was laughing, joking, having fun yet still working hard. There was the right balance of both which made it so enjoyable for me. I guess that’s what life is like when people honestly love their job.

Adidas Neo Gabbi Pascua fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Anna Roth Milner fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Alexa Reynen Chloe Blanchard Kalysse Anthony Shanon O'Connor Jessey Stevens Peter Adrian Sudarso Maxwell Runko Peter Adrian Sudarso Julian Stahler fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Mike Henry fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Maxwell Runko fall campaign shoot Los Angeles lisforlois
Adidas Neo Kimberly Wallengren fall campaign shoot Los Angeles lisforlois
Adidas Neo Anna Roth Milner fall campaign shoot Los Angeles lisforlois
Adidas Neo Maxwell Runko Jenny Ho fall campaign shoot Los Angeles lisforlois
Adidas Neo Mike Byrne fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo kimberly Wallengren fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Anna Roth Milner fall campaign shoot Los Angeles lisforlois
Adidas Neo Danielle Decker fall campaign shoot Los Angeles lisforlois
Adidas Neo Brittni Busch fall campaign shoot Los Angeles lisforlois
Adidas Neo Mike Byrne fall campaign shoot Los Angeles lisforlois
Adidas Neo Brittni Busch fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois

There was so much to take in. So much happening at the same time.
Well I knew that obviously there is more to a campaign image we see on billboards than just the models and the photographer. But I had no idea how much there really was. That I took so many hard working creatives cooperating with each other and a boss who had a clear idea and vision of what she wanted, to shoot a great campaign.
And this was even a rather small production.

Adidas Neo Alexa Reynen Chloe Blanchard Kalysse Anthony Shannon O'Connor Jessey Stevens Peter Adrian Sudarso Maxwell Runko Julian Stahler fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Chloe Blanchard Margaux Brooke Kalysse Anthony Alexa Reynen Lois Opoku Los Angeles lisforlois
Adidas Neo Anna Roth Milner Maxwell Runko fall campaign shoot Los Angeles lisforlois
Adidas Neo Chloe Blanchard Kalysse Anthony Shanon O'Connor Maxwell Runko Peter Adrian Sudarso fall campaign shoot Los Angeles lisforlois
Adidas Neo Lois Opoku fall campaign shoot Los Angeles lisforlois
Adidas Neo Alexa Reynen Chloe Blanchard Kalysse Anthony Shannon O'Connor fall campaign shoot Los Angeles lisforlois

xxx

Everyone was really nice to me and open. Even the models who all happened to be my age.
I couldn’t help but notice how perfect they fit to Adidas NEO.

What I found surprising is that there is hardly any acting going on the side of the models. No one was pretending to be happy. The models, or talents as they are called in the cheat sheet, were actually having real fun, so much that Dru had to come in at one point and break up the party, separate them before she gave the group shot another go.
So when you see the NEO ads with a group of teens laughing: That’s real, it’s genuine.
The NEO spirit is not just in the campaigns, it’s there on set as well.
I found that quite fascinating.

Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo Jessey Stevens fall campaign shoot Los Angeles lisforlois
Adidas Neo Jessey Stevens fall campaign shoot Los Angeles lisforlois
Adidas Neo Alexa Reynen fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois
Adidas Neo fall campaign shoot Los Angeles lisforlois

At the end of the day I even got to sit in the make up chair as there was still some time left for Danielle to do my make up and revamp my eyebrows and give me some beauty tips.

Adidas Neo Maxwell Runko Peter Adrian Sudarso Julian Stahler Jessey Stevens fall campaign shoot Los Angeles lisforlois

ph.: all by myself

I missed my high school graduation. But what better way to graduate than to get a taste of real life, the real deal in a true working environment right? Hello I was on the set of Adidas NEO?! In L.A.!
I couldn’t complain.
I really really enjoyed the day and I couldn’t be happier to have experienced this. And I even learned a few things. I wanna join Adidas NEO for their summer campaign! 😀
Now, when I see the official pictures of the campaign I’ll be like “Omggg I was there when this happened and I helped choose that necklace!” or “My ass sat on that chair!”

Love Lois xxx

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32 Comments

  1. August 27, 2013 / 9:56 am

    last picture, guy on the right with the phone: daayyuummmmm! haha you got lucky, girl! Glad you enjoyed LA and the adidas neo shoot!

    • August 27, 2013 / 9:56 pm

      Haha everyone loves Jessey! 😀 He's cute 😀 Also as a person 🙂
      Love Lois xxx

  2. August 27, 2013 / 8:05 pm

    wow, sehr tolle bilder und ein super Bericht!

    ich beneide dich direkt. und am meisten um das bild gemeinsam mit den süßen jungs 😀

    lg
    svetlana von Lavender Star

  3. August 28, 2013 / 9:24 am

    Herzlichen Glückwünsch!!! Das ist viel besser als die Abifete. Tolle Fotos.

    xx glamdevils

  4. August 28, 2013 / 10:53 am

    WOW, YOU ARE SO LUCKY, how incredible to be on the set of such an important photoshoot, I love the photos that you took!

    Have an amazing week,
    Mary x

  5. August 28, 2013 / 12:01 pm

    That looks like so much fun! Amazing

  6. August 28, 2013 / 1:02 pm

    Also ich hätte einfach die hübschen Jungs gegeiert… 😀
    Echt beeindruckend, bin neidisch aber freu mich natürlich für dich! <3

  7. August 28, 2013 / 8:25 pm

    This is absolutely wonderful! And congratulations on the win! It is well deserved! May this be the first of many wins 😉

  8. August 28, 2013 / 11:12 pm

    From your photos, it must have been an amazing experience… I hope you enjoyed it & congratulations for your win!!!

    Thank you for commenting on my last post… I started following you as well as your Facebook page & in Bloglovin… If you wish you can follow me back…

    Stay tune for tomorrow's super exciting post…

    xoxo Violeta, your Shoegal Out In The World

  9. August 29, 2013 / 1:57 pm

    Oh my god that is amazing, what a price!!!

  10. August 30, 2013 / 11:08 am

    wowo such a great experience! 😀 You don´t follow me yet via Google Friend? :((

    Today new post, don´t miss it!
    Kisses from Spain, Kela

  11. August 31, 2013 / 2:07 pm

    Nice pictures! That would be such a great experience. So cool you got to be there 🙂

  12. September 2, 2013 / 8:09 pm

    aw dein kommentar ehrt mich! ich mag deinen blog sehr 🙂

  13. September 2, 2013 / 8:41 pm

    Wow, wahnsinns Preis – Gkückwunsch! LA … hammer!

    Liebst Irina

  14. September 2, 2013 / 10:11 pm

    Einfach zu geil Lois!! 🙂

  15. October 8, 2013 / 9:17 am

    oh mein Gott wie cool ist das denn!
    ich wünschte ich würde mal was gewinnen, IRGENDWAS; keine Ahnung ein jahres abo Leberwurst oder so. aber holla die waldfee…LA?!
    wow, du bist echt ein Glückspilz <3

    Wunderschöner Blog, mach weiter so.
    Hoffe du schaust bei mir auch mal vorbei
    Deine Amely Rose von:
    http://thebizarrebirdcage.blogspot.de/

    • October 22, 2013 / 3:24 pm

      Leberwurst xDDDD hahahah <3
      Love Lois xxx

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