I remember the first time I heard about LuisaViaRoma, or better said read about the online shop and boutique from Firenze(Florence, Italy). It was on one of my fav blogs. And I immediately fell in love with their sortiment. From Givenchy to Elie Saab, from Balmain to Chloe, from Dolce to Kenzo or Dolce&Gabbana to everything designer a girl could dream of! From Handbags to shoes or clothing and accessories – anything I couldn’t afford, but secretly saved up for.
And just like Net-A-Porter and Shopbop, I frequently visit LuisaViaRoma.com and loose myself in a world of fashion I’d love more than anything to style myself in on a daily basis. Not for the name, but for the art and craftsmanship those Label-ed pieces come with.

I’m sure I heard about LuisaViaRoma in connection with the Firenze4ever event they organize annually. Firenze4ever became my favorite event of the year to follow on Twitter&Blogs(Instagram back then wasn’t born yet!), because LuisaViaRoma ensembled my favorite Bloggers from across the globe (read: Fashionsquad, Stylescrapbook, AfterDRK, Tuula Vintage, The Blonde Salad, Amlul and my #1 style inspiration Aimee from Song of Style) to come celebrate fashion and shopping and shopping experience for readers in a completely new way. It was like the first time bloggers were the voice of what’s hot for next season, and they were celebrated, back for the first edition of Firenze4ever.
And I as a reader new exactly where to shop these hot: right at LuisaViaRoma.

LuisaViaRoma became not just my destination for fantasy shopping and imaginary “my ultimate closet” building (you know how you shop online for your favorite Louboutins and Givenchy Handbags and Chanel, add them to your cart but never check out? Please tell me you do this too! Clicking that Add to Cart button still feels like you’re ultimate closet of impeccable style is growing! haha) but after every Firenze StyleLab a shopping guide/inspiration presented in the form I treasured the most: styled and showcased through the eyes and voices of my favourite bloggers.


“It became the one event in my life I’ve always wanted to attend, the online shop I wanted to get my Givenchy Antigona, because that’s where I first saw it.”

It’s crazy to think that in just a few months LuisaViaRoma is holding it’s 10th anniversary edition of Firenze4ever event. Congratulations for coming so far and recognizing the strength and voice and creativity of bloggers so early in its stages and supporting it so far, while creating what was then a unique shopping experience for readers.

Maybe, just maybe I’ll be lucky and honoured enough to attend a StyleLab. I almost went to the 6th edition party, but let’s just say life had to cockblock me from going.
But it’s the StyleLab I’m most crazy about. I’d love to share my take and play with Dolce&Gabbana, Givenchy, Guiseppe Zanotti, Balmain,Versace, Isabel Marant and Co. If I should ever attend, I will die a happy Fashionista.
A girl can dream right?..

images via SincerlyJules, The Blonde Salade, Song of Style, Amlul.com

More Items I’m currently loving from LuisaViaRoma:

Love Lois xxx




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