What happens when sneakers meet music and you add Foot Locker into the equation? That’s right, you get a late night party with Stripers (=workers at Footlocker) dancing on the superdimensional deck, the world’s first ever sneaker mixing deck (!), creating music with some sick beats, light shows and crazy visuals and an exclusive collection of sneakers that launched this spring/summer. Each pair of sneaker from the Foot Locker Sneaker Mix collection 2013, whether Converse Peelback, Nike Free Run +2 or Adidas Honey Hi as seen in the clip; they all come with a different sound, different visual and different beat that allows sneaker fans to create some cool mixes when interacting with the deck.
It’s a Sneaker Mix. Vans, Nike Air Max, Converse and models of Adidas are all part of the women’s Sneaker Mix collection which you can check out here. And I got to style my favorite piece of the collection: the Air Max 1 Leopard. Not quite a Striper, but I did find a striped top in my closet for my hommage to the Foot Locker Stripers.
As for the DJ deck, it’s completely functionable and was built and developed in collaboration with Marshmallow Laser Feast, one of the most sought after installation specialists. Would totally love to jump around on that thing! It feels like Twista 😀
Forget vynl and DJ decks.
Fashion sometimes can go to crazy places and come up with the most out there ideas…
It can be so much fun.
Check out the awesome video in full version below for their Sneaker Mix 2013 campaign.
Bracelets I Armbänder: H&M
Hair Feather I Haarfedern: THANKS TO Great Lengths
PS.: Oh btw the SneakerMix Tour was in town on Wednesday with Modestep at Prince Charles! Bet that was one hell of a party! Wonder if they brought the pult along…